February 2016

Deep Learning — What It Means For Ecommerce And Why You Should Care As A Marketing Professional?

In simple terms deep learning is a method of abstraction through which an algorithm solves a complex problem with little or no instruction. Basically you can throw some tough problems at the algorithm and it will spill out the answers. Of course it has its limitations and the quality of answers depends on several factors but as a marketing specialist, there are reasons why you should pay attention. To understand the impact that deep learning can have on ecommerce and marketing, let us take a specific example. For example, let’s say Jane is visiting an online store and is looking

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