April 2017

iConsmr conference 2017

Last week Hendrik and I travelled to Hamburg to take part in the annual iConsmr conference organized by our good friends at defacto X, the leading consumer centricity company in Europe. This year the confernece had hundreds of top media and marketing executives from Germany attending to learn about the latest trends in how to attract customers and keep them in a world where attention spans are shorter and the number of options growing by the day. Having attended numerous conferences in the past month, this one stuck out because of the excellent networking event the night before. Where in

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