Baltic Brands together with Accenture Latvia selected AlphaBlues as the TOP5 startup company in Estonia. The experienced jury chose the startups taking into account their growth and ability to create resonance in the society. The goal of the Baltic Brand top is to find out the value of the biggest brands represented in the Baltics, as well as the factors that influence it. The study examined a wide range of topics, but in the framework of the top it is possible to explore three factors affecting loyalty – uniqueness, quality and profitability. 2019 represents the fourth year such awards are given out.