Customer case: find a car through Messenger – autotie.fi

We’re happy to announce that we launched a bot for Autotie.fi – the leading car sales portal in Finland that is part of the Sanoma Media Group (HEL:SAA1V). I sat down with Jarkko Forsberg, who is managing Autotie to learn more about the reasons he decided to bring the business to Facebook Messenger.

INDREK: What is Autotie.fi?

JARKKO: Autotie.fi is the leading new and used car classified in Finland. Our approach is extremely consumer centric. Thus we have been the ones to bring new service features to the market – chat and dealer reviews among other things.

INDREK: Bots are really new and few have heard about it, what made you as a marketing specialist choose to build a bot for your business? Why are bots important right now?

JARKKO: We want be where our users spend their time. Facebook Messenger is one of the top messaging apps in Finland. With the built-in artificial intelligence Autotie.fi can offer our customers a user-friendly way to look for a new car or to search nearby service shop. All this right inside Facebook Messenger.

INDREK: What benefits do you see in bots for your business?

JARKKO: There are so many ways how marketers could utilize Messenger bots. Though it all comes down to the way that customers interact with the brand. What added value can you provide with bot that is relevant to the user and suits the environment in question (the Messenger app)? As in Finland not all companies yet have great mobile experiences, the Messenger bots are one possibility to bypass native apps for example.

INDREK: What in your mind makes a good bot? Makes it useful for people?

JARKKO: It has to be relevant. That’s the most important thing. You also have to understand how people use messaging apps and fit the bot as smoothly as possible to the existing user experience.

To try out the bot simply start a chat in Messenger m.me/autotie and enter a car mark of your choice. You can enter mark, model, year, mileage and price. For example: Audi A6 2014 100000km 50000e. The CartSkill platform is applicable to a variety of language and Autotie bot is a testament to that as it works in Finnish. So feel free to give it a go. Anna mennä vaan 🙂

autotie