Fashion brand’s Messenger store launch covered in US media

CartSkill builds one of Europe’s first online stores in Facebook Messenger for fashion brand Monton. Now users can shop inside Messenger by chatting with the Monton brand. Instructions here.

monton messenger

“We think of this as part of an omnichannel approach,” said Külli Koort, head of ecommerce at Monton, which operates an ecommerce site and just shy of 100 brick-and-mortar locations across eastern Europe.

The idea is to create an online store within Facebook Messenger, piggybacking off Facebook’s existing app with mass adoption, while at the same time reducing the number of clicks it takes to get people ensconced in Monton’s ecommerce experience.

You can read about the launch of the store more on AdExchanger, the premier US news site for new advertising and marketing technology news.